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Posts Tagged ‘psychology’

Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism

November 8th, 2009 MaDooC No comments

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The global financial crisis has made it painfully clear that powerful psychological forces are imperiling the wealth of nations today. From blind faith in ever-rising housing prices to plummeting confidence in capital markets, "animal spirits" are driving financial events worldwide. In this book, acclaimed economists George Akerlof and Robert Shill[Read More]

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What Happy Working Mothers Know: How New Findings in Positive Psychology Can Lead to a Healthy and Happy Work/Life Balance

October 23rd, 2009 MaDooC No comments
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Influence: The Psychology of Persuasion (Collins Business Essentials)

October 23rd, 2009 MaDooC No comments

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Total Customer Reviews: (336)
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Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.

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